Tay Nguyen or the Central Highlands is known as an enchanting place to visit because of its untouched beauty and rich culture. It is home to ancient forests, breathtaking waterfalls and 44 local ethnic groups, just to name a few of its natural attractions.

Buon Ma Thuot is nicknamed the nation's “coffee capital” for its one-of-a-kind basalt soil which grows some of the most delicious coffee in the central province of Dak Lak. The latter has almost 200,000 hectares of coffee plantations in the whole area. As such, Dak Lak is one of the world's top coffee producers, with the second highest volume of exports, first for robusta, next to Brazil.

It comes naturally perhaps that coffee-themed tours began to develop in the area because of the abundance of such a product. But more than anything, the company wanted to have a novel idea on tours. And while such a tour may only be attractive to coffee enthusiasts and Dak Lak itself has yet to establish itself as a strong tourist destination, the tour is actually famous among Vietnamese tourists. Moreover, the company received patent for its coffee tour from the Ministry of Science and Technology last November.

The tour includes the following destinations: visits to several waterfalls along the local Serepok River (a tributary of the Mekong) such as the Draynur Falls and Trinh Nu Falls; various ecological sites such as CuHlam Hill and Mdrak Farm which is home to wild and wide variety of flora and fauna, introducing visitors to farm life by visiting a home which raises imported horse breeds from different countries such as the UK, Australia, France, Mongolia, and a wild dog breed from Phu Quoc Island; Don Village which is the final yet popular destination of the tour, because of its cultural value such as the UNESCO-recognized gong culture and the tradition of taming wild elephants.

Since the tour is coffee-themed, it naturally includes a stop to the World Coffee Museum at Buon Ma Thuot City where tourists will be introduced to the different aspects of the product: its history, geology, technology and culture of different coffee-producing countries. The tour will also stop over at a coffee farm which has a huge, spectacular field of white coffee flowers and the famously unique red basalt soil.

Coffee-themed tours have gained popularity since then. In fact, between five to seven such tours have already been scheduled to cater to both local Vietnamese and foreign tourists. Each group is composed of 30 people. The company has also partnered with other travel agencies to include coffee destinations in their tour packages. Last March, the company introduced a buffet (open only on weekends and holidays) at the coffee museum, offering an amazing 50 dishes from three regions in Vietnam. By June, a resort will also be opened at the same museum composed of 90 rooms and a meeting hall with a seating capacity of 300. Furthermore, the company is planning to expand its services to the North.

Even thrill seekers will have a place in the tour as an extreme sports center will open on Draynur Isle late this year. The coffee tour reaches its peak during the coffee harvest season in December. But spring, March and the third lunar month, are also best times to visit the place since the colors of nature are very prominent, if not at their best.